This Index is displayed in Alphabetic order
Developing clear and concise communication materials about choreographic works in the museum supports artists in their applications for funding and pitches to future presenting partners. Once a museum partner is identified, these materials also inform museum teams, media professionals, and audiences.
Museum communications about choreographic works can include essays, media releases, social media posts, programmes, catalogues, exhibition labels or wall texts, room sheets and website text.
The artist may have a clear idea about how the work is to be represented in both visual and textual communications, or discussions with the museums may assist the artist in developing an approach. Museum media materials may be subject to in-house style guides that help unify communications and ideally ensure that text is accessible and clear to all audiences.
As artists’ moral rights must be upheld by the museum, the artist’s autonomy and ability to negotiate communication materials is important and this might also extend to their team members. The most fundamental reflection of this is that representatives from both the museum and artist teams have the time and opportunity to edit and sign off on copy and communications about the work.
A fictional example of a problematic museum marketing campaign for a choreographic work.
A fictional example of a problematic museum marketing campaign for a choreographic work.
A fictional example of a situation where a choreographic artist creating work while being the subject of a documentary.
A fictional example of a situation where a choreographic artist creating work while being the subject of a documentary.
This form is used when the artist and/or museum instead to record or broadcast a performance with other performers present.
This form is used when the artist and/or museum instead to record or broadcast a performance with other performers present.
